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Geek Pictures Receives the Minister of Economy, Trade and Industry Award at the 59th JAA Advertising Awards – A Competition Evaluated by Consumers!

Geek Pictures Receives the Minister of Economy, Trade and Industry Award at the 59th JAA Advertising Awards – A Competition Evaluated by Consumers!

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Geek Pictures Receives the Minister of Economy, Trade and Industry Award at the 59th JAA Advertising Awards – A Competition Evaluated by Consumers!

Geek Pictures Inc.; Head office: Shibuya-ku, Tokyo, President: Tamotsu Kosano, announces that video ads in which Geek Pictures was involved in the production were awarded and won prizes at the 59th JAA Advertising Awards, a Competition Evaluated by Consumers organized by the Japan Advertisers Association.
The JAA Advertising Awards is a general advertising competition that is not judged by those involved in the advertising industry but by the targets, who are the consumers from the perspective of ordinary citizens, a competition unique in the world.

This year, the competition received 1,530 entries in total for six categories: newspaper, magazine, TV, radio, digital, and outdoor and transport. With the judging criteria: “Do you find a favorable impression, sympathy, and affinity in the ad? (Emotion)”, “Do you think the ad is easy to understand and convincing? (Reasoning)”, and “Do you think the ad has originality? (Creativity)”, 119 general consumers participated in the one-month judging process.

The following two ads which we were involved in were respectively awarded the Minister of Economy, Trade and Industry Award and a medal:

■Minister of Economy, Trade and Industry Award
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Advertiser: Suntory Holdings Limited
Entry Title: BOSS Spaceman Jones/ Advice from the Spaceman Version
Producer: Hideto Wakao
Production Managers: Yoshihiro Osawa, Yohei Harada

■Medalist
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Advertiser: Okayama Toyopet Co., Ltd.
Entry Title: Road to Ninja – Ichiokusou Ninja no Kuni
Planning/CG: Yo Sumiya
Planning: Saki Nakata
Producer: Takashi Kawamura
Production Manager: Ryosuke Sakamoto
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