Press Release
Geek Pictures and Dentsu Establishes WONDER TOON LAB to Provide Full Support of Vertical Scrolling Comics for Smartphones from Production to Distribution
GEEK WONDERS, a new age content creative business unit of Geek Pictures Inc.; Head office: Shibuya-ku, Tokyo, President: Tamotsu Kosano, and Dentsu Inc.; Head office: Minato-ku, Tokyo, President & CEO: Norihiro Kuretani, co-establishes WONDER TOON LAB, which supports full-color vertical scrolling webcomics published specially for smartphone users from production to distribution.
■Background of Project Development
The growth of the digital comic market is remarkable in recent years, as the market size increased to 342 billion yen in 2020, while the size of the printed comic market was 270.6 billion yen (*1). In particular, full-color vertical scrolling webcomics, published specially for smartphone users (“vertical scrolling comics”), are gaining more market shares. As the number of readers is growing not only in Japan but also in East Asia and North America, many movies based on these comics are successful. Further rapid market growth is promised.
While demand is increasing, creating vertical scrolling comics requires a lot of hours and goes through a complicated production line, unlike conventional printed comics. Only a few companies have the know-how and have entered the market in Japan.
■Project Overview
WONDER TOON LAB has established a support system for publishers and IP holders who wish to enter the vertical scrolling comics market. Specifically, based on drafts, characters, and more, the system manages the whole production line, such as the planning, storyboarding, drawing, and coloring using AI, technologies, and the resource of talents and creators. It also provides post-production support from promotion and marketing strategy preparation to global distribution.
Geek Pictures combines the know-how of content creation the company has developed through video production, the track record of developing and utilizing new IPs, in-house developed technologies such as automatic AI coloring, NFT platform development, and virtual studio with Dentsu's creators, marketing and promotion capabilities, media networks, and global network across 145 countries and regions. Doing so will create an environment that produces hit content for diverse targets, not just for existing manga fans.
*1 Source: FY 2020 Report from the Publishing Index 2021 Annual Report by the All Japan Magazine and Book Publisher’s and Editor’s Association
■Background of Project Development
The growth of the digital comic market is remarkable in recent years, as the market size increased to 342 billion yen in 2020, while the size of the printed comic market was 270.6 billion yen (*1). In particular, full-color vertical scrolling webcomics, published specially for smartphone users (“vertical scrolling comics”), are gaining more market shares. As the number of readers is growing not only in Japan but also in East Asia and North America, many movies based on these comics are successful. Further rapid market growth is promised.
While demand is increasing, creating vertical scrolling comics requires a lot of hours and goes through a complicated production line, unlike conventional printed comics. Only a few companies have the know-how and have entered the market in Japan.
■Project Overview
WONDER TOON LAB has established a support system for publishers and IP holders who wish to enter the vertical scrolling comics market. Specifically, based on drafts, characters, and more, the system manages the whole production line, such as the planning, storyboarding, drawing, and coloring using AI, technologies, and the resource of talents and creators. It also provides post-production support from promotion and marketing strategy preparation to global distribution.
Geek Pictures combines the know-how of content creation the company has developed through video production, the track record of developing and utilizing new IPs, in-house developed technologies such as automatic AI coloring, NFT platform development, and virtual studio with Dentsu's creators, marketing and promotion capabilities, media networks, and global network across 145 countries and regions. Doing so will create an environment that produces hit content for diverse targets, not just for existing manga fans.
*1 Source: FY 2020 Report from the Publishing Index 2021 Annual Report by the All Japan Magazine and Book Publisher’s and Editor’s Association
Press Release
Geek Pictures and Dentsu Establishes WONDER TOON LAB to Provide Full Support of Vertical Scrolling Comics for Smartphones from Production to Distribution
GEEK WONDERS, a new age content creative business unit of Geek Pictures Inc.; Head office: Shibuya-ku, Tokyo, President: Tamotsu Kosano, and Dentsu Inc.; Head office: Minato-ku, Tokyo, President & CEO: Norihiro Kuretani, co-establishes WONDER TOON LAB, which supports full-color vertical scrolling webcomics published specially for smartphone users from production to distribution.
■Background of Project Development
The growth of the digital comic market is remarkable in recent years, as the market size increased to 342 billion yen in 2020, while the size of the printed comic market was 270.6 billion yen (*1). In particular, full-color vertical scrolling webcomics, published specially for smartphone users (“vertical scrolling comics”), are gaining more market shares. As the number of readers is growing not only in Japan but also in East Asia and North America, many movies based on these comics are successful. Further rapid market growth is promised.
While demand is increasing, creating vertical scrolling comics requires a lot of hours and goes through a complicated production line, unlike conventional printed comics. Only a few companies have the know-how and have entered the market in Japan.
■Project Overview
WONDER TOON LAB has established a support system for publishers and IP holders who wish to enter the vertical scrolling comics market. Specifically, based on drafts, characters, and more, the system manages the whole production line, such as the planning, storyboarding, drawing, and coloring using AI, technologies, and the resource of talents and creators. It also provides post-production support from promotion and marketing strategy preparation to global distribution.
Geek Pictures combines the know-how of content creation the company has developed through video production, the track record of developing and utilizing new IPs, in-house developed technologies such as automatic AI coloring, NFT platform development, and virtual studio with Dentsu's creators, marketing and promotion capabilities, media networks, and global network across 145 countries and regions. Doing so will create an environment that produces hit content for diverse targets, not just for existing manga fans.
*1 Source: FY 2020 Report from the Publishing Index 2021 Annual Report by the All Japan Magazine and Book Publisher’s and Editor’s Association
■Background of Project Development
The growth of the digital comic market is remarkable in recent years, as the market size increased to 342 billion yen in 2020, while the size of the printed comic market was 270.6 billion yen (*1). In particular, full-color vertical scrolling webcomics, published specially for smartphone users (“vertical scrolling comics”), are gaining more market shares. As the number of readers is growing not only in Japan but also in East Asia and North America, many movies based on these comics are successful. Further rapid market growth is promised.
While demand is increasing, creating vertical scrolling comics requires a lot of hours and goes through a complicated production line, unlike conventional printed comics. Only a few companies have the know-how and have entered the market in Japan.
■Project Overview
WONDER TOON LAB has established a support system for publishers and IP holders who wish to enter the vertical scrolling comics market. Specifically, based on drafts, characters, and more, the system manages the whole production line, such as the planning, storyboarding, drawing, and coloring using AI, technologies, and the resource of talents and creators. It also provides post-production support from promotion and marketing strategy preparation to global distribution.
Geek Pictures combines the know-how of content creation the company has developed through video production, the track record of developing and utilizing new IPs, in-house developed technologies such as automatic AI coloring, NFT platform development, and virtual studio with Dentsu's creators, marketing and promotion capabilities, media networks, and global network across 145 countries and regions. Doing so will create an environment that produces hit content for diverse targets, not just for existing manga fans.
*1 Source: FY 2020 Report from the Publishing Index 2021 Annual Report by the All Japan Magazine and Book Publisher’s and Editor’s Association
