Established in 1967, the ADC Awards (Tokyo Art Directors Club Awards) are Japan’s most prestigious awards for art direction and design. Recognizing excellence across diverse fields—from advertising and publishing to package design and digital media—the ADC Awards is a highly prominent driver within the creative industry of Japan. Winning entries are celebrated not just for their aesthetic merit but also for their potential to influence society and shape future trends.

■Summary of the work

FRIES BEAT 2024
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◎Award Category: won the ADC award
◎client: McDONALD’S
◎GEEK PICTURES STAFF:
　Pr: Masahiro Hayasaka, Yuuki Taniguchi
　PM: Mai Oshige, Nodoka Utsumi, Marina Suzuki