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“ADC 105th Annual Awards” Award Announcement | Silver and Bronze Awards Won in Two Categories

“ADC 105th Annual Awards” Award Announcement | Silver and Bronze Awards Won in Two Categories

Award

“ADC 105th Annual Awards” Award Announcement | Silver and Bronze Awards Won in Two Categories

We are pleased to announce that Project: MEMORY CARD, a production created with our participation for PlayStation® × YOASOBI, received awards in two categories at the ADC 105th Annual Awards—winning Silver in the Gaming category and Bronze in the Motion / Film Craft category.

The ADC Awards, established in 1921 by the Art Directors Club (ADC), are the world’s longest-running international awards dedicated to advertising and design.
Known for placing strong emphasis on craftsmanship and quality of expression, the awards are highly respected by creators around the world.

The 105th edition of the awards held its ceremony in New York on Wednesday, May 13, where winners across all categories were announced.

The award-winning Project: MEMORY CARD was created as part of the 30th Anniversary Project for the original PlayStation.
Featuring the specially written song “PLAYERS” by YOASOBI, the project is a special collaboration film designed to evoke memories and emotions connected to gaming experiences.

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[Award Summary]
▍SILVER:Gaming / Marketing - Campaign
▍BRONZE:Motion / Film Craft / Craft in Motion / Film - Animation
Client: Sony Interactive Entertainment Inc.
Title: Project: MEMORY CARD

Pr: Mamoru Inagaki
PM: Issei Yamazaki
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