Press Release Award
“D&AD Awards 2026” Award Announcement | Silver and Bronze Awards
PlayStation® × YOASOBI’s “Project: MEMORY CARD,” a project in which our company was involved, has won Silver and Bronze in the Animation / 3D Digital-Graphite Pencil and Animation / Characters & Creatures-Wood Pencil categories at the “D&AD Awards 2026.”
We are also pleased to announce that the project has been shortlisted in the Gaming & Virtual Worlds / Audio-Visual Craft category.
The D&AD Awards are one of the most prestigious international awards organized by D&AD (Design & Art Direction), a non-profit organization based in London, UK. The awards consist of over 40 categories spanning design, advertising, film, digital, and entertainment, and are judged by a panel of over 300 top creators from around the world.
Our winning entry, “Project: MEMORY CARD,” was created as part of a project commemorating the 30th anniversary of the original PlayStation. It is a special collaborative video that uses the song “PLAYERS,” written exclusively by YOASOBI, to evoke memories and emotions associated with the game.
This work has garnered high acclaim at advertising festivals both in Japan and abroad, including winning Silver and Bronze awards in two categories at the “ADC 105th Annual Awards,” whose winners were recently announced.
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[Award Summary]
Bronze / Film Craft – Animation Category
Client: Sony Interactive Entertainment Inc.
Title: Project: MEMORY CARD
Pr: Mamoru Inagaki
PM: Kazunari Yamazaki
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We are also pleased to announce that the project has been shortlisted in the Gaming & Virtual Worlds / Audio-Visual Craft category.
The D&AD Awards are one of the most prestigious international awards organized by D&AD (Design & Art Direction), a non-profit organization based in London, UK. The awards consist of over 40 categories spanning design, advertising, film, digital, and entertainment, and are judged by a panel of over 300 top creators from around the world.
Our winning entry, “Project: MEMORY CARD,” was created as part of a project commemorating the 30th anniversary of the original PlayStation. It is a special collaborative video that uses the song “PLAYERS,” written exclusively by YOASOBI, to evoke memories and emotions associated with the game.
This work has garnered high acclaim at advertising festivals both in Japan and abroad, including winning Silver and Bronze awards in two categories at the “ADC 105th Annual Awards,” whose winners were recently announced.
┈┈┈┈┈┈┈┈┈┈┈
[Award Summary]
Bronze / Film Craft – Animation Category
Client: Sony Interactive Entertainment Inc.
Title: Project: MEMORY CARD
Pr: Mamoru Inagaki
PM: Kazunari Yamazaki
┈┈┈┈┈┈┈┈┈┈┈
Press Release Award
“D&AD Awards 2026” Award Announcement | Silver and Bronze Awards
PlayStation® × YOASOBI’s “Project: MEMORY CARD,” a project in which our company was involved, has won Silver and Bronze in the Animation / 3D Digital-Graphite Pencil and Animation / Characters & Creatures-Wood Pencil categories at the “D&AD Awards 2026.”
We are also pleased to announce that the project has been shortlisted in the Gaming & Virtual Worlds / Audio-Visual Craft category.
The D&AD Awards are one of the most prestigious international awards organized by D&AD (Design & Art Direction), a non-profit organization based in London, UK. The awards consist of over 40 categories spanning design, advertising, film, digital, and entertainment, and are judged by a panel of over 300 top creators from around the world.
Our winning entry, “Project: MEMORY CARD,” was created as part of a project commemorating the 30th anniversary of the original PlayStation. It is a special collaborative video that uses the song “PLAYERS,” written exclusively by YOASOBI, to evoke memories and emotions associated with the game.
This work has garnered high acclaim at advertising festivals both in Japan and abroad, including winning Silver and Bronze awards in two categories at the “ADC 105th Annual Awards,” whose winners were recently announced.
┈┈┈┈┈┈┈┈┈┈┈
[Award Summary]
Bronze / Film Craft – Animation Category
Client: Sony Interactive Entertainment Inc.
Title: Project: MEMORY CARD
Pr: Mamoru Inagaki
PM: Kazunari Yamazaki
┈┈┈┈┈┈┈┈┈┈┈
We are also pleased to announce that the project has been shortlisted in the Gaming & Virtual Worlds / Audio-Visual Craft category.
The D&AD Awards are one of the most prestigious international awards organized by D&AD (Design & Art Direction), a non-profit organization based in London, UK. The awards consist of over 40 categories spanning design, advertising, film, digital, and entertainment, and are judged by a panel of over 300 top creators from around the world.
Our winning entry, “Project: MEMORY CARD,” was created as part of a project commemorating the 30th anniversary of the original PlayStation. It is a special collaborative video that uses the song “PLAYERS,” written exclusively by YOASOBI, to evoke memories and emotions associated with the game.
This work has garnered high acclaim at advertising festivals both in Japan and abroad, including winning Silver and Bronze awards in two categories at the “ADC 105th Annual Awards,” whose winners were recently announced.
┈┈┈┈┈┈┈┈┈┈┈
[Award Summary]
Bronze / Film Craft – Animation Category
Client: Sony Interactive Entertainment Inc.
Title: Project: MEMORY CARD
Pr: Mamoru Inagaki
PM: Kazunari Yamazaki
┈┈┈┈┈┈┈┈┈┈┈
