At MAD STARS 2025, the “PlayStation® × YOASOBI ‘PLAYERS’ 30th Anniversary Special CM” we produced won Silver and Bronze awards. Additionally, “TIRORIMIX 2025” won a Bronze award.

Now in its 19th year, MAD STARS (Busan International Marketing Advertising Festival) is Asia's only award recognizing advertising works submitted from around the world. Renamed from “AD STARS” to “MAD STARS” in 2022, it is held as an advertising festival sharing creative solutions that change the world in marketing, advertising, and digital content.

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【SILVER×2 / BRONZE×2 / CRYSTAL / FINALIST】
Advertiser: Sony Interactive Entertainment Inc.
Title: PlayStation® × YOASOBI “PLAYERS” 30th Anniversary Special CM (Project: MEMORY CARD)
GEEK PICTURES STAFF:
Pr: Mamoru Inagaki, Shunsuke Tomiki / PM: Issei Yamazaki

Award Categories:
FILM STARS-Film Craft > Animation 〈SILVER〉
MUSIC STARS-Music > Collaboration 〈SILVER〉
FILM STARS-Film Craft > Art Direction/Production Design 〈BRONZE〉
FILM STARS-Film Craft > Visual Effects 〈BRONZE〉
GAME STARS-Game > Collaboration 〈CRYSTAL〉
SOCIAL&INFLUENCER STARS > Sectors > Finance/Services/Entertainment&Leisure/Travel/Restaurants/Commercial Public Services/Pets 〈FINALIST〉

【BRONZE×2】
Advertiser: McDonald's Japan
Title: TIRORIMIX 2025 (FRIES BEAT 2025)
GEEK PICTURES STAFF:
Pr: Masahiro Hayasaka, Yuki Taniguchi / PM: Nodoka Utsumi

Award Category:
RADIO & AUDIO STARS-Use of Radio & Audio > Use of Music 〈BRONZE〉
MUSIC STARS-Music > Collaboration 〈BRONZE〉

【FINALIST】
Advertiser: McDonald's Japan
Title: THE FIRST FRIES
GEEK PICTURES STAFF:
Pr: Masahiro Hayasaka, Yuki Taniguchi / PM: Nodoka Utsumi

Award Category:
MEDIA STARS > Use of Media > Use of Social in a Media Campaign 〈FINALIST〉