Sponsored by JR East Japan Co.Ltd., the ‘Transportation Advertising Awards’ (TAA) award outstanding transportation advertisements that meet selection criteria such as utilizing the characteristics of transportation advertising, high level of completeness, and/or incorporating new initiatives and perspectives.

These awards; celebrating their 36th anniversary this year, recognize outstanding works displayed or aired between April 1, 2023 and March 31, 2024. The advertisements would have been displayed or aired in media or city signage at stations or trains of JR East / Tsukuba Express / Rinkai line / JR Freight / Shinano Railway trains. All of these lines are managed by JR East Japan Co. Ltd. 38 winners were selected in six categories from a total of 1,506 entries.

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■ Summary of Award
◎ Work Name: LUX Real Me ID Project
◎ Award Category: Digital Media Category Excellence Award
◎ Advertiser: Unilever Japan Customer Marketing Co., Ltd.
◎GEEK PICTURES STAFF:
Pr: Kazuma Uesu
PM: Arisa Kato