Information
Tamotsu Kosano, CEO, Joins Session at the Toranomon Advertising Festival
Tamotsu Kosano CEO will take part in the “Toranomon Advertising Festival,” held over eight days from October 17 (Fri) to October 24 (Fri), 2025.
On the day of the event, he will serve as an assistant moderator in a talk session led by Creative Director Akira Odagiri, focusing on the pioneering creators of Japan’s early television commercials.
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◾️Talk Session Overview
Date: October 21 (Tue), 17:00–18:00
Speakers: Akira Odagiri, Tamotsu Kosano (Assistant Moderator)
Theme: “Before Their Names Fade Away”
Today, Japanese advertising creativity appears to be rapidly losing its sense of expression.
Globally as well, bold ideas and expressions—the kind that once created miracles—are overshadowed by consulting firms and corporate marketing departments.
It is almost as if ideas and expressions are no longer needed.
In the 1960s, Bill Bernbach of DDB famously said, “If advertising is persuasion, I think it is more art than science.”
The human heart moves in mysterious ways, and all art is, in one sense, a pursuit of the question: What does it mean to be human?
Revisiting the ambitions and passions of the commercial creators of the early days—those who devoted their very lives to expression—is, we believe, especially meaningful now.
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On the day of the event, he will serve as an assistant moderator in a talk session led by Creative Director Akira Odagiri, focusing on the pioneering creators of Japan’s early television commercials.
┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈
◾️Talk Session Overview
Date: October 21 (Tue), 17:00–18:00
Speakers: Akira Odagiri, Tamotsu Kosano (Assistant Moderator)
Theme: “Before Their Names Fade Away”
Today, Japanese advertising creativity appears to be rapidly losing its sense of expression.
Globally as well, bold ideas and expressions—the kind that once created miracles—are overshadowed by consulting firms and corporate marketing departments.
It is almost as if ideas and expressions are no longer needed.
In the 1960s, Bill Bernbach of DDB famously said, “If advertising is persuasion, I think it is more art than science.”
The human heart moves in mysterious ways, and all art is, in one sense, a pursuit of the question: What does it mean to be human?
Revisiting the ambitions and passions of the commercial creators of the early days—those who devoted their very lives to expression—is, we believe, especially meaningful now.
┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈
Information
Tamotsu Kosano, CEO, Joins Session at the Toranomon Advertising Festival
Tamotsu Kosano CEO will take part in the “Toranomon Advertising Festival,” held over eight days from October 17 (Fri) to October 24 (Fri), 2025.
On the day of the event, he will serve as an assistant moderator in a talk session led by Creative Director Akira Odagiri, focusing on the pioneering creators of Japan’s early television commercials.
┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈
◾️Talk Session Overview
Date: October 21 (Tue), 17:00–18:00
Speakers: Akira Odagiri, Tamotsu Kosano (Assistant Moderator)
Theme: “Before Their Names Fade Away”
Today, Japanese advertising creativity appears to be rapidly losing its sense of expression.
Globally as well, bold ideas and expressions—the kind that once created miracles—are overshadowed by consulting firms and corporate marketing departments.
It is almost as if ideas and expressions are no longer needed.
In the 1960s, Bill Bernbach of DDB famously said, “If advertising is persuasion, I think it is more art than science.”
The human heart moves in mysterious ways, and all art is, in one sense, a pursuit of the question: What does it mean to be human?
Revisiting the ambitions and passions of the commercial creators of the early days—those who devoted their very lives to expression—is, we believe, especially meaningful now.
┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈
On the day of the event, he will serve as an assistant moderator in a talk session led by Creative Director Akira Odagiri, focusing on the pioneering creators of Japan’s early television commercials.
┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈
◾️Talk Session Overview
Date: October 21 (Tue), 17:00–18:00
Speakers: Akira Odagiri, Tamotsu Kosano (Assistant Moderator)
Theme: “Before Their Names Fade Away”
Today, Japanese advertising creativity appears to be rapidly losing its sense of expression.
Globally as well, bold ideas and expressions—the kind that once created miracles—are overshadowed by consulting firms and corporate marketing departments.
It is almost as if ideas and expressions are no longer needed.
In the 1960s, Bill Bernbach of DDB famously said, “If advertising is persuasion, I think it is more art than science.”
The human heart moves in mysterious ways, and all art is, in one sense, a pursuit of the question: What does it mean to be human?
Revisiting the ambitions and passions of the commercial creators of the early days—those who devoted their very lives to expression—is, we believe, especially meaningful now.
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