Information
YouTube Works Awards Japan 2026 Award Announcement | Bronze Winner in the Force for Good Category
We are pleased to announce that SoftBank’s “Maybe You’re Being Filmed: The Musical”, produced with our participation, has received the Bronze Award in the Force for Good category at the YouTube Works Awards Japan 2026.
The YouTube Works Awards recognize outstanding YouTube advertising campaigns that demonstrate exceptional creativity and deliver significant business results—such as increased sales and brand lift—through innovative strategies and execution.
Maybe You’re Being Filmed: The Musical transformed the social issue of smartphone etiquette into an entertaining piece of content that resonated with younger audiences.
Through an integrated strategy that fostered deeper understanding and empathy on YouTube while amplifying conversation on X, the campaign achieved a 9.3% increase in brand favorability and generated substantial social impact.
These achievements led to the campaign being honored with a Bronze Award in the Force for Good category.
┈┈┈┈┈┈┈┈┈┈┈
Award Details
▍Bronze — Force for Good Category
“Smartphone Etiquette Awareness Communication”
Advertiser: SoftBank Corp.
Title: Maybe You’re Being Filmed: The Musical
Pr：Kanon Inoue
PM：Mai Oshige, Ran Watanabe
The YouTube Works Awards recognize outstanding YouTube advertising campaigns that demonstrate exceptional creativity and deliver significant business results—such as increased sales and brand lift—through innovative strategies and execution.
Maybe You’re Being Filmed: The Musical transformed the social issue of smartphone etiquette into an entertaining piece of content that resonated with younger audiences.
Through an integrated strategy that fostered deeper understanding and empathy on YouTube while amplifying conversation on X, the campaign achieved a 9.3% increase in brand favorability and generated substantial social impact.
These achievements led to the campaign being honored with a Bronze Award in the Force for Good category.
┈┈┈┈┈┈┈┈┈┈┈
Award Details
▍Bronze — Force for Good Category
“Smartphone Etiquette Awareness Communication”
Advertiser: SoftBank Corp.
Title: Maybe You’re Being Filmed: The Musical
Pr：Kanon Inoue
PM：Mai Oshige, Ran Watanabe
Information
YouTube Works Awards Japan 2026 Award Announcement | Bronze Winner in the Force for Good Category
We are pleased to announce that SoftBank’s “Maybe You’re Being Filmed: The Musical”, produced with our participation, has received the Bronze Award in the Force for Good category at the YouTube Works Awards Japan 2026.
The YouTube Works Awards recognize outstanding YouTube advertising campaigns that demonstrate exceptional creativity and deliver significant business results—such as increased sales and brand lift—through innovative strategies and execution.
Maybe You’re Being Filmed: The Musical transformed the social issue of smartphone etiquette into an entertaining piece of content that resonated with younger audiences.
Through an integrated strategy that fostered deeper understanding and empathy on YouTube while amplifying conversation on X, the campaign achieved a 9.3% increase in brand favorability and generated substantial social impact.
These achievements led to the campaign being honored with a Bronze Award in the Force for Good category.
┈┈┈┈┈┈┈┈┈┈┈
Award Details
▍Bronze — Force for Good Category
“Smartphone Etiquette Awareness Communication”
Advertiser: SoftBank Corp.
Title: Maybe You’re Being Filmed: The Musical
Pr：Kanon Inoue
PM：Mai Oshige, Ran Watanabe
The YouTube Works Awards recognize outstanding YouTube advertising campaigns that demonstrate exceptional creativity and deliver significant business results—such as increased sales and brand lift—through innovative strategies and execution.
Maybe You’re Being Filmed: The Musical transformed the social issue of smartphone etiquette into an entertaining piece of content that resonated with younger audiences.
Through an integrated strategy that fostered deeper understanding and empathy on YouTube while amplifying conversation on X, the campaign achieved a 9.3% increase in brand favorability and generated substantial social impact.
These achievements led to the campaign being honored with a Bronze Award in the Force for Good category.
┈┈┈┈┈┈┈┈┈┈┈
Award Details
▍Bronze — Force for Good Category
“Smartphone Etiquette Awareness Communication”
Advertiser: SoftBank Corp.
Title: Maybe You’re Being Filmed: The Musical
Pr：Kanon Inoue
PM：Mai Oshige, Ran Watanabe
